Just recently Facebook gave the owners of Facebook Pages the ability to upgrade to the new format early. I recently had a few moments to play around with the new format and I think it is going to take a little getting used too but I think the new format could just be a welcomed change.Here are some of my personal favorite features and benefits of the new Facebook Pages:1. Use Facebook as a Page
This is just the best ever!!! (sounding like a little kid at Christmas) You now have the ability to use Facebook as a Page instead of your personal profile. This is great on so many different levels. At the top of the list is being able to exponentially explode your branding efforts for your company. You can visit other company pages and a make comments as your business which will help drive more traffic to your page as well as increase brand awareness. The second great part about this feature is that you can operate your page completely separate from your own personal profile. This makes life alot easier for those that manage several different pages.
2. Facebook Page – Admin View
As mentioned above, you can now operate your Facebook page as a separate entity from your personal profile. This also includes your very own Admin page that allows you to get updates on the other Facebook Pages that you “Like”! This means you can keep up with any pages that you are a fan of. The admin page also provides you with your Facebook Insights at a glance, making it easier to see just how your page is doing quickly.
3. Facebook Page – New Layout
Facebook has now taken the Pages and given them the same layout as a personal profile. This is going to help with the interactivity of your Facebook page. This is because all links are in the same location they would be on a personal profile. Making ths business pages look like personal profiles will make people visiting your pages much more comfortable and thus encourage them to interact with your company or brand just as they would with one of their friends and/or family members.
These are just a few of the benefits of the new Facebook Pages. There are, of course more to be found! As I continue to test new strategies and methods I will share my findings. Facebook has changed the way that these pages work over the last few weeks. At first, I was extremely disappointed with the removal of the “Suggest To Friends” functionality but now with the ability to use Facebook as a Page, this will definitely replace that.
Overall, I am very optimistic about the new changes to Facebook Pages. It is going to take a little getting used too but in the end I can see these changes being very useful for any business that is wanting to use Facebook as a vehicle in their marketing efforts.